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June 2025

The “signature” product fallacy.

Let’s rip the lid off the “signature” product fallacy : that slick marketing trick that makes you believe a “signature blend,” “signature sauce,” or “signature series” is basically the owner’s or the CEO’s personal favorite. “Signature” implies exclusivity, craftsmanship, and…

Sunday Spiral Survival : 4 Mindsets + 4 Moves

The weekend spiral of depression often crashes hardest on Sunday morning. That’s when the illusion of freedom fades. The high, the excitement, the hype of TGIF fades. Friday, and even Saturday are all but forgotten. Already you are slipping back…