Let’s rip the lid off the “signature” product fallacy : that slick marketing trick that makes you believe a “signature blend,” “signature sauce,” or “signature series” is basically the owner’s or the CEO’s personal favorite. “Signature” implies exclusivity, craftsmanship, and…
Say what you mean. Get the language for the life you want. Doing just that, by culling rotten phrases,took me a while. I was in school when the first god cast a shadow over my pathetically small worldview. “You need…
What if I told you that you don’t deserve any respect? But wait, I could even say, “Nobody deserves respect.” I can imagine being hit by that avalanche of indignance and outrage If I wrote it as a comment on…
“The best band in the world is…” I’m not going to name one, to avoid sidetracking into debates about specific bands. The real topic here is the use of the word “best.” Is art, and creativity a competition? I never…